The Art of Public Speaking
Public speaking is full of people making basic mistakes. Luckily, you don’t have to be one of them! Now you’ve successfully ‘opened’ your presentation, here’s how to avoid the 3 biggest mistakes people make when they start getting into public speaking – and selling from stage. This article is a great refresher for both experienced speakers and oh so important for those just starting out.
Presentation Skills = Great Selling
You may or may not have considered this yet. But something you need to get clear in your mind is that if you want to master the art of public speaking and intend to make a real difference in the world, you need to become a great sales person.
I believe great leaders who inspired great change, such as Martin Luther King Jr, Mother Teresa, Gandhi, Nelson Mandela, JFK were all amazing sales people. What do I mean by sales? Well, for me sales is when you create an environment of influence where you inspire people to take action in accordance with their vision.
I hold teachers in very high esteem. However many teachers think their job stops after the information is imparted. True leaders, or sales people, know that their job finishes only once someone has taken action toward their dream.
|Most presenters selling from stage will think about their content first and their sales second. I encourage you to reverse this and instead think about what you are selling first, and craft your presentation to suit.
So I invite you to start to think about yourself as a great leader. I know you have a message that is close to your heart; whether you are conscious of it or not is irrelevant. There is something that inspires you. So begin to think about yourself as someone who is destined to change the planet for the better in some way.
Once you see yourself as a great leader then you are ready to start selling from stage. But what you want to do is avoid the following selling traps.
Three Big Mistakes To Avoid When Selling From Stage
Here are some surefire “kisses of death” for selling from stage right up front. I’m putting there here so you can avoid them!
Mistake #1: The speaker thinks a seminar is about imparting information only.
People learn through their emotions. Not their intellect. Emotions are the glue that make learning stick. So when you teach, how are you managing the emotions of your audience?
Mistake #2: Looking like crap on stage.
Honestly, if you are teaching or selling in your presentation, I don’t care who you are, please make yourself look at least half way decent when you’re speaking in public! If you can’t pull it together, get an image coach. Ladies, I’m sorry, this is even more important for you because yes, we do get judged more than men on how we look. It doesn’t take much to get it together with the right contacts.
Mistake #3: Having no integrity or out and out lying from stage.
The sad truth is there are some presenters and companies out there who will tell you one thing and then do another. I have even witnessed speakers lying through their teeth on stage. Please don’t be one of them.
You are something special. Do you get that? So this week, in fact starting right now, begin to think of yourself as someone special. Someone with a lot to offer and a mission to fulfill. You may already know what this is, or you may not. But commit right now to becoming a great leader. And commit right now to becoming a magnificent salesperson. Not just a conveyor of information, not just a teacher, but someone who sells from stage. In public speaking, the bigger your vision, the easier it is to inspire people to take action.
Dr Joanna Martin
Dr Joanna Martin
Dr Joanna Martin is an internationally acclaimed speaker and sought-after educator who has taught over 40,000 people on three continents. She is also the author of the new book “The Lifestyle Shift”.
Today, she trains entrepreneurs and professionals alike in key communication, leadership, and presentation skills. With her partner Greg, through their business, Shift Lifestyle they provide strategy and support for business owners who want a lifestyle, not just a living.
For more information go to: www.ShiftSpeakerTraining.com
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