What Determines Influence?

I’ve just been reading What Determines Influence? at my friend, Saul Fleischman’s blog.

It’s a good question!

In terms of Social Media measurement 2 sites are bandied around a lot:
http://klout.com and http://peerindex.net , each measuring influence differently.

I suspect, past performance being a true measure, these sites will give way to a bigger and better sites in a 3/4 year time frame so they must keep reinventing to stay ahead of the game.

Look me up at http://klout.com/aypee and at http://www.peerindex.net/aypee

According to Klout’s measurements:

Arthur Partridge is an Explorer:
“You actively engage in the social web, constantly trying out new ways to interact and network. You’re exploring the ecosystem and making it work for you. Your level of activity and engagement shows that you “get it”, we predict you’ll be moving up”

I would say that is accurate but my score floats around the 70 mark (– 69 today –) so there is little movement but I do get the significance of Social Media.

At Peerindex, I am measured by my topics and my sources and a finger print is produced to show my performance against 8 benchmarked topics and my Audience, Activity and Authority.

Both driven by what I say and when I say it and to whom but unless I change my topics the results will stay the same and will ultimately lower – so I must keep reinventing myself to stay ahead of the game

Social media is about Relationships and I agree with Saul’s statement
“In order to build accurate models that measure influence and help businesses understand who to interact with to improve their bottom line, we need to study and understand the relationships between people. In other words, who trusts who about what?

This also stands true for personal interaction – it is about trust

http://www.ecademy.com/account.php?id=8In December I went to see Thomas Power talk about Digital Coaching and his chosen words “Open, Random and Supportive” certainly provided clarity to me, not only about Social Media but about relationships themselves.

Have a look at your relationships to see which ones work and which ones don’t and then assess how “Open, Random and Supportive” you are being 
both in your conversation on Social Media (the internet) and off (at home, work and in the real world).

What determines influence?

You do, by how you are being much more so than what you talking about.
True, what you talk about is important BUT if you don’t have the right state, it makes no difference – that is probably why the best politicians do not survive.

Who knows. The state that http://empireavenue.com is invoking in people may just be proving these points.

 

Sources Saul Fleishman http://osakabentures.com/category/english-blog-posts/
Thomas Power
http://www.ecademy.com/account.php?id=8
Peerindex http://www.peerindex.net/aypee 
Klout
http://klout.com/aypee

2 thoughts on “What Determines Influence?

  1. You spoke to me about that talk you attended, and mentioned the desire to focus on the “Open, Random and Supportive” – and I still don’t see the value in randomness. Generally, most of us believe that while randomness works its way into our network streams (often by way of the support we give our friends/clients/etc. mainly), “focusing on brand message” is the way to go.

  2. Hi Saul
    Randomness is a good thing to avoid being predictable. People will tire and lose interest.

    From a brand perspective I agree that one should be less random else the message be lost.
    However, there are variations on a theme, which should be random and the life span of a campaign can axt as a a limiter which can force a random change.

    If the campaign has worked well, it sticks and people do not forget ….. “I’d love to teach the world to sing in perfect harmony ……….”

    AyPee

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